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  • Marketing & Promotion
  1. Home
  2. Marketing & Promotion

Marketing & Promotion

Social Media Simplified

Social Media Simplified

Love it or hate it, social media is now one of the main ways audiences, presenters, employers discover emerging artists. So what actually works? Read more

Published: 23rd March, 2026

Updated: 27th March, 2026

Instagram: A Beginner's Guide

Instagram: A Beginner's Guide

A guide for early-career musicians getting started with your Instagram profile, whether you’re brand new to the platform, haven’t used it in a while, or just need a refresh. Read more

Published: 22nd March, 2026

Updated: 27th March, 2026

7 Top Tips to help you be your own agent

7 Top Tips to help you be your own agent

The following top tips can help you to be your own agent, whether it’s something you do forever or something you do whilst trying to get your work picked up by a management company. Read more

Published: 12th January, 2024

Updated: 17th September, 2024

Author: Kate Blackstone

Ten tips for how to get on an agent's radar

Ten tips for how to get on an agent's radar

Lizzy Frost shares her music industry advice on what an artist manager looks for and how to get on their radar Read more

Published: 1st February, 2023

Updated: 28th October, 2025

A Beginner's Guide to Search Engine Optimisation

A Beginner's Guide to Search Engine Optimisation

All of the things we learnt from Maddy Shaw Roberts (Classic FM) session on Search Engine Optimisation. Read more

Published: 25th February, 2022

Updated: 16th September, 2024

Andrew Ousley on website optimisation for classical musicians

Andrew Ousley on website optimisation for classical musicians

Andrew Ousley of Unison Media tells you what every classical musicians' website needs in order to connect with audiences. Read more

Published: 4th November, 2021

Updated: 12th October, 2023

Author: Kate Blackstone

Nailing it with your audience on Instagram

Nailing it with your audience on Instagram

Digital Marketing expert, Barbara Revesz, shares 10 tips (with user-friendly apps) on how to engage more effectively with your audiences on Instagram. Read more

Published: 15th July, 2021

Updated: 29th January, 2024

Author: Barbara Revesz

Photographer Kaupo Kikkas on publicity photos for musicians

Photographer Kaupo Kikkas on publicity photos for musicians

Our latest mini Masterclass focuses on music photography by Estonian photographer and visual artist, Kaupo Kikkas. Read more

Published: 29th April, 2021

Updated: 12th September, 2023

Author: Helen Carvell

Ten tips for promoting yourself online

Ten tips for promoting yourself online

Sam Jackson shares his music industry advice on how to best present yourself online to prospective promoters, record companies and orchestras. Read more

Published: 22nd April, 2021

Updated: 12th October, 2023

Guest blog: 3 Smartphone Morning Rituals For Every Musician

Guest blog: 3 Smartphone Morning Rituals For Every Musician

Chad Goodman, Music Director of the Elgin Symphony Orchestra, outlines three morning smartphone rituals that will strengthen your network, your skills, and benefit your music career. Read more

Published: 25th October, 2020

Updated: 8th December, 2025

Comments: 1

Ten tips for fine-tuning your biography

Ten tips for fine-tuning your biography

A biography forms an essential part of your website, publicity materials and audition or funding applications, but it’s not always easy to get the content and tone right. Here are YCAT’s top ten tips for writing informatively and engagingly. Read more

Published: 25th February, 2020

Updated: 27th August, 2023

Comments: 3

Video: How to... use social media effectively

Video: How to... use social media effectively

A highlight clip from YCAT's panel discussions offering career advice to young musicians Read more

Published: 20th February, 2020

Updated: 28th August, 2023

Author: Helen Carvell

Back to top

Latest

  • Petar Pejčić joins Weigold & Böhm for management

    Petar Pejčić joins Weigold & Böhm for management

    After joining the YCAT roster in 2025, cellist Petar Pejčić is now represented worldwide by German-based Weigold & Böhm.

  • Hana Chang joins HarrisonParrott for management

    Hana Chang joins HarrisonParrott for management

    Violinist Hana Chang joins HarrisonParrott for worldwide general management, marking a new milestone in her incredible career.

  • Hana Chang performs throughout the UK

    Hana Chang performs throughout the UK

    YCAT violinist Hana Chang performs across the UK this summer, appearing with the Royal Philharmonic and BBC Philharmonic orchestras as well as at festivals including Cheltenham, Ryedale and King's Lynn.

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    The page you're looking for is unavailable. Explore auditions, concerts, artists or donations, or visit our homepage to get back on track!

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    Founded in 1984, the Young Classical Artists Trust (YCAT) supports the early careers of musicians so they can go on to move generations of audiences around the world with their talent.

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  • Ten tips for how to get on an agent's radar

    Ten tips for how to get on an agent's radar

    Lizzy Frost shares her music industry advice on what an artist manager looks for and how to get on their radar

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